Find the thing people recognise.
“I don’t know how to go out.” A real problem, hiding a second meaning. Sometimes the idea is already in the language.
See the double meaning become a film ↗︎Independent creative agency & production house
Athens, Greece
Make the ad
people bring up.
Ideas worth talking about.
From the first thought to the final cut.
01 / The work
Nothing here looks
like the last thing.
A man buried in sand. A €30 breathalyser. A job ad that became the campaign.
Go straight to all the work ↗︎Titles like YouTube videos. Sorry.All work ↗︎
CommercialBury him.
Bury him.
It’s for an app.
Recurring socialTikTok’s girliest format.
TikTok’s girliest format.
In camo.
Social filmWe faked a fight
We faked a fight
in the street.
Event activation€30.
€30.
That was the whole budget.
Work collectionNo budget.
No budget.
Still viral.
Launch campaignThis was supposed
This was supposed
to be a job ad.
01 / 06
Same curiosity.Different executions.
The full index
Work & field notes / 06
02 / How we think
The brief has the problem.
We bring the idea.
What makes someone
care enough to stay?
Give it an unexpected turn.
A familiar format gets interesting when something doesn’t belong. Like military equipment inside a “what’s in my bag” video.
See the format, recast ↗︎Let the idea pick the medium.
Sometimes it needs a film crew. Sometimes the job ad is the campaign. We work out where the idea belongs before deciding what to make.
See a hiring need become the launch ↗︎Keep the idea alive in the making.
The casting, the awkward pause, the cut before the reveal. Production decisions are creative decisions. We stay with the idea through the final delivery.
See how the reveal works ↗︎03 / What we can make together
01A campaign
A campaign
with something to say.
Creative concept, campaign direction and production. For the commercial you want people to remember after the media spend stops.
Talk about a campaign ↗︎02A brand worth
A brand worth
following.
Ongoing creative and social production. A recognisable point of view, repeatable formats and fresh reasons to keep watching.
Talk about ongoing creative ↗︎The network.
A studio that
changes shape.
Kurious works with a network of independent creatives, directors and production collaborators across Athens. We assemble around the idea rather than staffing it from whoever happens to be free.
The full index
Work & field notes
01Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaign
Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaignWork by our founder and collaborators, including projects developed at Mood. Brand context and individual credits belong with each story.
Work collection / Charlie / Ergostasio / moreK / 05
No budget.
Still viral.
Going viral isn’t reserved for big brands. We’ve proved that more than once.
The thinking
Every post needs a reason to exist beyond “we have to post something”. Creative campaigns are the thinking that happens before production: the idea and the angle.
The results
We proved that viral impact isn’t reserved for big brands, turning emerging brands into viral sensations too:
Charlie at Varvakeios Market: 804,000 views, 27.4K likes, 158 comments
Loads an external player only when you choose to watch.Ergostasio River Party: 151,200 views, 3,961 likes, 199 comments
Loads an external player only when you choose to watch.Another viral reel
Loads an external player only when you choose to watch.Kontoulis — collaborator work.
Loads an external player only when you choose to watch.The audience doesn’t care how big the brand behind a video is. It cares whether the video is worth its time.
Context
Creative campaigns. Organic viral videos for emerging brands.
Credits
Story by Konstantinos Alexopoulos. Brand context: Charlie / Ergostasio / more.