Find the thing people recognise.
“I don’t know how to go out.” A real problem, hiding a second meaning. Sometimes the idea is already in the language.
See the double meaning become a film ↗︎Independent creative agency & production house
Athens, Greece
Make the ad
people bring up.
Ideas worth talking about.
From the first thought to the final cut.
01 / The work
Nothing here looks
like the last thing.
A man buried in sand. A €30 breathalyser. A job ad that became the campaign.
Go straight to all the work ↗︎Titles like YouTube videos. Sorry.All work ↗︎
CommercialBury him.
Bury him.
It’s for an app.
Recurring socialTikTok’s girliest format.
TikTok’s girliest format.
In camo.
Social filmWe faked a fight
We faked a fight
in the street.
Event activation€30.
€30.
That was the whole budget.
Work collectionNo budget.
No budget.
Still viral.
Launch campaignThis was supposed
This was supposed
to be a job ad.
01 / 06
Same curiosity.Different executions.
The full index
Work & field notes / 06
02 / How we think
The brief has the problem.
We bring the idea.
What makes someone
care enough to stay?
Give it an unexpected turn.
A familiar format gets interesting when something doesn’t belong. Like military equipment inside a “what’s in my bag” video.
See the format, recast ↗︎Let the idea pick the medium.
Sometimes it needs a film crew. Sometimes the job ad is the campaign. We work out where the idea belongs before deciding what to make.
See a hiring need become the launch ↗︎Keep the idea alive in the making.
The casting, the awkward pause, the cut before the reveal. Production decisions are creative decisions. We stay with the idea through the final delivery.
See how the reveal works ↗︎03 / What we can make together
01A campaign
A campaign
with something to say.
Creative concept, campaign direction and production. For the commercial you want people to remember after the media spend stops.
Talk about a campaign ↗︎02A brand worth
A brand worth
following.
Ongoing creative and social production. A recognisable point of view, repeatable formats and fresh reasons to keep watching.
Talk about ongoing creative ↗︎The network.
A studio that
changes shape.
Kurious works with a network of independent creatives, directors and production collaborators across Athens. We assemble around the idea rather than staffing it from whoever happens to be free.
The full index
Work & field notes
01Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaign
Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaignWork by our founder and collaborators, including projects developed at Mood. Brand context and individual credits belong with each story.
Event activation / MoodK / 04
€30.
That was the whole budget.
No budget, a €30 breathalyser, a projector from home and a website built overnight. That was how we pulled off the night’s most successful activation.
The brief
We were asked to run an activation at a music event with no budget.
The thinking
The idea was easy to say, harder to do: we wanted to interview drunk people. But how do you prove on camera that someone is actually drunk, instead of just acting drunk because they know they’re being filmed? What are you going to do? Breathalyse them? Well, yes. That is exactly what you’re going to do.
What we did
We went on Skroutz and bought a breathalyser, exactly like the one the police use. We had the breathalyser and could take readings. But how could we make it more fun? Make it a competition.
So what did we do? We vibe-coded a website in Lovable that was essentially a leaderboard. You blow, see your score, and it goes up on a screen in front of everyone, with the Mood logo above it, your name, and a banner reading “Pali Skata Egines” (“You got shitfaced again”).
And then, the best part: a “WHAT YOU WON” list below the score, as though you had won something based on how much you had drunk and what the law said.
The result
It worked precisely because it didn’t feel like an activation. People weren’t joining in because we asked them to. They were taking photos of the screen themselves and queuing to see their name up there and win.
That was the whole budget: a €30 breathalyser, one night of vibe-coding, and admitting that the best thing you can do with no money is pick the right stupid idea. 🍻
Does an event activation like this need a big budget?
No. The main tool was a breathalyser bought on Skroutz, and the site was built in one night with Lovable. The idea made it work.
What made people join in without being asked?
The leaderboard publicly showed each person’s score and name. People photographed the screen themselves and wanted to see their own name on it.
Context
Mood. Guerrilla event activation and live content capture.
Credits
Story by Konstantinos Alexopoulos. Founder work developed at Mood.