Find the thing people recognise.
“I don’t know how to go out.” A real problem, hiding a second meaning. Sometimes the idea is already in the language.
See the double meaning become a film ↗︎Independent creative agency & production house
Athens, Greece
Make the ad
people bring up.
Ideas worth talking about.
From the first thought to the final cut.
01 / The work
Nothing here looks
like the last thing.
A man buried in sand. A €30 breathalyser. A job ad that became the campaign.
Go straight to all the work ↗︎Titles like YouTube videos. Sorry.All work ↗︎
CommercialBury him.
Bury him.
It’s for an app.
Recurring socialTikTok’s girliest format.
TikTok’s girliest format.
In camo.
Social filmWe faked a fight
We faked a fight
in the street.
Event activation€30.
€30.
That was the whole budget.
Work collectionNo budget.
No budget.
Still viral.
Launch campaignThis was supposed
This was supposed
to be a job ad.
01 / 06
Same curiosity.Different executions.
The full index
Work & field notes / 06
02 / How we think
The brief has the problem.
We bring the idea.
What makes someone
care enough to stay?
Give it an unexpected turn.
A familiar format gets interesting when something doesn’t belong. Like military equipment inside a “what’s in my bag” video.
See the format, recast ↗︎Let the idea pick the medium.
Sometimes it needs a film crew. Sometimes the job ad is the campaign. We work out where the idea belongs before deciding what to make.
See a hiring need become the launch ↗︎Keep the idea alive in the making.
The casting, the awkward pause, the cut before the reveal. Production decisions are creative decisions. We stay with the idea through the final delivery.
See how the reveal works ↗︎03 / What we can make together
01A campaign
A campaign
with something to say.
Creative concept, campaign direction and production. For the commercial you want people to remember after the media spend stops.
Talk about a campaign ↗︎02A brand worth
A brand worth
following.
Ongoing creative and social production. A recognisable point of view, repeatable formats and fresh reasons to keep watching.
Talk about ongoing creative ↗︎The network.
A studio that
changes shape.
Kurious works with a network of independent creatives, directors and production collaborators across Athens. We assemble around the idea rather than staffing it from whoever happens to be free.
The full index
Work & field notes
01Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaign
Bury him. It’s for an app.MoodCommercial02TikTok’s girliest format. In camo.Military retailRecurring social03We faked a fight in the street.CharlieSocial film04€30. That was the whole budget.MoodEvent activation05No budget. Still viral.Charlie / Ergostasio / moreWork collection06This was supposed to be a job ad.MoodLaunch campaignWork by our founder and collaborators, including projects developed at Mood. Brand context and individual credits belong with each story.
Launch campaign / MoodK / 06
This was supposed
to be a job ad.
A job ad gets attention on its own. So instead of just publishing it, we used it as our first campaign.
The brief
We wanted to create buzz. Not another post that would disappear into the feed. The first thought was to make a meme page. An account that spoke like a person rather than a brand.
The thinking
The hard part wasn’t the content. It was the first spark. Nobody gets excited about a brand-new page. But almost everyone stops for a strange job ad.
And we were looking for someone anyway. So why not do both at once? We used a real business need as a campaign.
What we did
We posted a completely unhinged job ad. It was real. But it was written to feel more like content than HR. The job ad effectively became the meme page’s launch.
The result
The ad brought in lots of CVs. Lots of messages came in. The first posts got their initial boost. And the page started with people already talking about it.
In the end, we didn’t hire someone from outside. An intern took over the account.
Context
Mood. Buzz campaign to launch a meme page.
Credits
Story by Konstantinos Alexopoulos. Founder work developed at Mood.